ECO CREATIONS - Thuro Design

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PROJECT SCOPE

ECO CREATIONS

A sustainable textile brand creating jobs in rural Thailand

brand identity

print collateral

innovative luxurious minimal

LOGO CONCEPT

The Eco Creations logo communicates innovation and beauty and to an environmentally conscious audience. The custom typographic elements represents the curvature of plants and appeals to a feminine aesthetic.

Inspired by the process of plant based leather being kind to the environment, the ‘c + e’ monogram resembles collaboration and balance. The custom eye of the ‘e’ resembles a leaf and gives an overall soft, approachable feel to the brand.

WORK TOGETHER

CHALLENGE

STRATEGY

RESULT

We wanted to create a brand identity that was feminine yet innovative while appealing to a conscious audience. By selecting warm, muted earth tones and creating an elegant logotype, we were able to blend both worlds of beauty and science reflecting the intricate process of sustainable eco leather.

By positioning Eco Creations as a premium brand identity, Worn was able to increase his sales and attract a higher paying Western market. Through that profit, he aims to hire more people in his village to provide better financial opportunities for families.

Worn has a transformative vision to give people in rural Thailand the opportunity to become self-reliant. With a Ph.D. in textile development, his goal for Eco Creation is to produce plant-based leather using environmentally friendly production processes and natural polymers.