Investing in design is a big decision for you and your business, and you want to make the right decision. But you may be wondering – Where do I start? How do I know when I’m ready? What designer is the best fit for me?
My hope is that this guide can lead you to feel prepared, confident, and educated when hiring the right designer for your business. You may be at a stage of your business where you’re starting out or you’re wanting to increase your sales. Maybe you’ve grown into a team, and you need some extra design support to step into the next level of your business. Every business challenge is so unique, and that’s why your design solution should be custom to you.
As a disclaimer, this guide is not an absolute. Pricing often varies with expertise, team, and value. The purpose is to be more transparent about the design industry to help business owners like you hire the right design solution at the right time.
Dreamer | 0-1 Year
You have an amazing business idea, and haven’t started just yet. You feel overwhelmed with designing your brand and website, and that’s what has been holding you back. It all starts with starting and doing the best you can with what you have. Depending on your goals, time, and budget, you can choose a lower design investment while you’re building your first year of growth.
Before Hiring A Designer
- Download my God-sized dream guide.
- Focus on investing in one social media platform where your ideal audience hangs out the most.
- Maintain a profitable income to compensate for start-up costs.
- Use a pre-made branding and/or website template like Shopify (Product based businesses), or Flothemes + WordPress (Service based businesses.)
- Hire a design student from my referral list.
- DIY your own brand.
$0 – $1K
Have a simple brand to support your business to get started.
Start-Ups | 1-2 years
You’ve been in business for a year or two, and have done a lot of work on the back-end getting your business set up. You’ve built a consistent customer base, but are looking to expand your audience to become perceived as a more established brand. You’re looking to sell at a higher price point, but feel like your brand and online presence look and feel falls short.
- Book a Design Intensive. Elevate your brand without sacrificing quality, time, or budget.
- Hire a junior designer from my referral list
$1K – $6K
Have a cohesive, well designed brand to be perceived as an established business.
Established | 3-7 Years
You’ve been in business for several years, and you’re ready to elevate your branding, website, and business goals to the next level. Your current branding isn’t conveying the quality of your products and you feel overwhelmed by trying to wear all the hats in your business. You may have a few employees, and a significant following on social media. You’re feeling the growing pains of stepping into this next season of your business.
- Outsource a custom brand, packaging, and website designer that aligns with your values, aesthetic, and level of expertise.
- Book a Studio Day to create your ongoing design needs. (Option currently available for past clients only)
$6.5K – $20K
Have a cohesive, strategic brand experience that connects with your audience, sets you apart from your competition, increases your revenue, and lasts for years to come.
Mature | 7+ Years
You’re a large corporation and have seen consistent growth over the years. You have several employees, and are looking to invest in a one-stop shop. You have several creative needs such as a re-brand, packaging re-design, website re-design, campaign launches, brand messaging, social media strategy, ect. You need experts in every creative category and a custom immersive design approach. You need to differentiate yourself among your competitors and become a leader in your industry.
- Hire a design agency to provide many creative services all in one
- Hire full-time creative professionals as an in-house design team.
Have an entire team of experts creating, implementing, and managing your comprehensive brand expression to grow your business to new markets, product lines, and increased profit.
Finding Your Perfect Design Solution
Wherever you’re at on your business journey, high quality design that leads to the results you need is possible. As you’re saving profit at the right pace, investments feel empowering and supportive towards your goals rather than overwhelming. Still have questions? That’s why I offer a complimentary, no pressure Discovery Call so we can meet each other and uncover your unique business challenges and goals. From there, I’ll customize a design packages to achieve the results you’re looking for.
Leave a comment below – what stage of business are you in? You deserve to be celebrated right where you’re at.