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PROJECT SCOPE

Beautiful Lives

Handcrafted Brand Experience

Web Design & Development

An upscale thrift boutique bringing dignity and hope to women in need.

CLIENT: Jessica uranga

LOCATION: northwest arkansas

LAUNCHED: 2023

impact-driven, community-centered, faith-based

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vision & CHALLENGE

When Jessica and I started talking about this project, she wanted to transition from a hodge-podge DIY approach into an established, cohesive, elevated brand that conveys trust and leverages their company towards future growth. We wanted every touchpoint to communicate their heart of excellence and lifting women up.

Our main goals for the project were to get out of survival mode to cast long-term vision, be positioned to attract higher quality donations, expand their stores to a men's brand, grow their enterprise nationwide, and have clearer brand execution within their team.

Bringing their brand story to the spotlight, we crafted a website experience to help their customers and donors succinctly connect with all of the beautiful facets of BL. We infused their brand with personality, and brought cohesiveness to a beautiful, clarifying, and established identity.

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STRATEGY + DESIGN MEANING

For Beautiful Lives' logomark, I interlocked a "B" and an "L" that symbolizes collaborating with the community as well as lifting women up. The bold humanistic mark communicates confidence, intentionality, and timelessness.

For their primary wordmark, I customized a modern humanistic typeface. The weight of

the letters would carry over well into larger and smaller applications and it has an overall

refined yet feminine and lived-in feel.

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website strategy

With the Beautiful Lives rebrand, we positioned their boutique as elevated yet relational. Their dynamic approach consists of collaborating with the community to donate clothing, providing a safe space & careers for women in a season of need, and supporting other ministries aligned with their redemptive vision for holistic life change in women in NWA and beyond.

Bringing their brand story to the spotlight, we crafted a website experience to help their customers and donors succinctly connect with all of the beautiful facets of BL. We infused their brand with personality, and brought cohesiveness and clarity to their online experience.

explore beautifullives.com

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Inspired from Matthew 6, God takes care of the sparrow and doesn’t allow it to fall to the ground. In the same way BL cares for their team and customers, the sparrow mirrors God's character and represents freedom, hope, and lifting women up.

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Jessica, Beautiful Lives

The dreams you have for your brand are meant to come to fruition. We'll help make it happen.

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