PROJECT SCOPE

HUMANKIND

Brand Strategy

Brand Identity

Print Collateral

A design agency raising awareness of social injustices to amplify activism + increase giving.

CLIENT: Lauren muth

LOCATION: denver, co

LAUNCHED: 2021

PHOTOGRAPHY bY: kaley from kansas

artisan, editorial, ethical

CHALLENGE

Humankind is a creative agency that serves nonprofit organizations with inclusive and transformative design to elevate visual communications. With a passion to share stories of beautiful causes, Lauren started her design agency with the heart to maximize awareness through brand strategy, storytelling, and conversion-driven website design.

Before working together, Lauren was struggling to develop her own brand for years. She wanted to position her work as an agency to gain higher end clients and hire creative professionals to build more comprehensive brands and websites.

STRATEGY + DESIGN MEANING

Inspired by perfect imperfections of humanity, I created a blend of a calligraphic sans with a hand-drawn feel for the logotype. This concept conveys an approachable, timeless, a one-of-a-kind feel appealing to nonprofit organizations.

Honoring traditional woodblock printing, the logomark hands represents the focus on humanity and the value of empathy of her business. The leaf represents growth towards positive change as Humankind brings stories into the light. The design as a whole represents her team having their hands in the process of making an impact.

Their audience perceives this concept as meaningful, global, and organic.

brand strategy

Design & Creative

digital & web

healthcare

education

human rights

RESULTS

"After working together, I now feel extremely confident in my own portfolio and the way my brand is shared with the world. It's finally brought all of my passions and visions together into something that truly represents what I aim to be known for. I am so grateful for Morgan's timely communication and willingness to support and creatively push my ideas into visuals that highlight my most authentic brand."

"I'm seeing a lot more engagement with my work and being seen as a professional agency pushes my confidence to an entirely new level. I'm bringing in higher paying projects which has more than 4x my previous profits, so needless to say, this branding is not only strategic, but well worth its return-on-investment!"

– Lauren, Humankind

Lauren, HUMANKIND

The dreams you have for your brand are meant to come to fruition. We'll help make it happen.

WORK TOGETHER

For Brands

For Designers

Stay connected with Thuro

Sign up for The First Draft newsletter for updates, special offers, and letters of encouragement from the Thuro desk.