PROJECT SCOPE

RESTORATION HOUSE

brand identity

brand messaging

web design

custom illustration

print + digital collateral

event design

social media playbook

sophisticated timeless approachable

LOGO CONCEPT

The custom type elements chosen for the logo, such as the upward crossbar of the ‘A' resembles growth of the survivors Restoration House works with. The modern sans-serif typeface conveys a peaceful, high end look and feel. The concept communicates professionalism while maintaining authentic and approachable to their audience.

CHALLENGE

STRATEGY

RESULT

After working together, Restoration House was able to have confidence and clarity to communicate with their partners to feel apart of their vision. By establishing a trusted brand with compelling honest stories, this enabled them to welcome more survivors into their sustainable, long-term healing program.

Our aim was to create a brand identity around approachability and professionalism to engage a community of committed partners. We crafted a comprehensive identity focusing on brand messaging and visual expression to understand the best way to convey the problem and solution of human trafficking.

Restoration House approached us with an ambitious vision to become the nation's largest and most comprehensive restoration community for survivors of human trafficking. Our goal was to establish a cohesive and dignifying way to share the stories of the women they worked with as well as inviting supporters to be apart of their mission.

STARLA K.

“Morgan is someone we trust with talent and heart. Having both is a rarity."