A specialty coffee brand creating jobs for marginalized communities
minimal premium organic
For Sirinya, I explored a minimal design aesthetic to emphasize the purity and transparency of their farm direct coffee process. The two "hills" on either side of the icon resemble the unique location of their farm in the beautiful mountains of Thailand. Above the hills, the coffee bean shape is inspired from traditional Thai patterns. The upper half can also convey a leaf, emphasizing the sustainable process in how they grow their coffee.
With the goal to become the most well known coffee brand in Thailand, Sirinya wanted to have more awareness about their unique coffee process and wanted to be known as specialists in their industry. Before working together, they didn't have a color palette or a brand identity to accurately reflect the quality of their premium coffee
Sirinya has an incredible brand story, beautiful location, and world class coffee. By designing a more minimal brand, this allowed all of those aspects to be the foundation for the branding to support. We wanted to create a meaningful, elevated, memorable brand that would attract conscious specialty coffee shops and provide a premium customer experience.
After working together, Sirinya has beautiful visuals to accurately represent their specialty coffee business. They're able to build trust with their ideal audience, and their customers have loved the new branding. More sales have allowed Sirinya to grow a sustainable business model of redeeming culture and creating jobs for the families in their village.