PROJECT SCOPE

SWEET LIFE TRAVEL

Connecting adventure seekers to unforgettable experiences

brand identity

print collateral

adventurous retro-luxe timeless

LOGO CONCEPT

Inspired from vintage airline tags, SweetLife Travel is unique and relatable. Combining a versatile typeface with nature focused photography appeals to an adventurous audience.

The intentional slants in the ā€˜eā€™ and the striking ā€˜wā€™ are unique typographic elements that connect back to the brand goal of creating unforgettable experiences.

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RESULT

CHALLENGE

STRATEGY

With a passion for travel, Leslie had the desire to start her own travel agent business to allow her to have a job where she could work from anywhere and to do what she loved. She wanted to help create unforgettable experiences for people while building a business that aligned with her core values.

For Sweet Life Travel, we wanted to create a logo that would resonate as a high end brand and would convey a relaxing, modern, and distinctive look and feel. Capturing the essence of luxury travel, we went with a curated typeface paired with an elegant custom monogram.

As Leslie continues her training to become an expert in her field, her dream is for Sweet Life Travel to become an opportunity where she can hire others to turn their passions into profit. Leslie loves that she can now become independent and financially successful while getting to travel more with her husband.

Leslie L.

"I love everything, and it has been a delight to work with Morgan. I am so proud and pleased with my new brand materials, and look forward to using it all."

WORK TOGETHER

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