Leah Baum

After building her career in architecture, Leah felt called to pursue a studio of her own. For Leah, designing a home is an opportunity to impact the way people live, connect families more deeply to the land, and create spaces that will hold their lives for generations.
As she stepped into this next chapter, she wanted every part of the studio to reflect the same level of intention as the homes she creates. The opportunity was to build a restrained, architectural brand that aligned with the expertise behind her work while setting the tone for the deeply personal experience she wanted clients to have from the very first touchpoint. Like the homes themselves, the brand would be grounded in meaning rather than trends, with the longevity to carry the studio forward.

At the heart of Leah Baum Studio is an ability to bridge two worlds. Leah understands the expectations of her Anglo-American clients while having the cultural fluency to bring their vision to life in Israel. The brand needed to reflect that same balance.
We approached the identity with the same principles Leah brings to architecture: restraint, intention, and a respect for what endures. Every element of the visual language was considered with meaning and crafted by hand rather than shaped by trends. The result is a brand that feels considered and enduring while defining what sets Leah apart in her market.

To reflect Leah's approach to architecture, the logotype needed to feel historically informed with a modern sensibility. Ancient letterforms and the permanence of stone engravings inspired its structure, while softer, calligraphic forms subtly reference Hebrew script. Every letter was drawn by hand, mirroring Leah's ground-up approach to creating one-of-a-kind homes. The result balances softness with authority, creating a mark that feels deeply considered.

Hebrew letterforms inspired the intertwining L and B, balancing calligraphic curves with a grounded foundation. As the two forms converge, they reflect Leah's ability to bridge Israeli and American perspectives, while a subtle tree shape draws on a meaningful symbol in Jewish culture and its connection to the land of Israel. Its continuous form reflects Leah's approach to creating homes designed to endure and be passed down through generations.

Inspired by the land of Israel, the color palette complements the natural materials central to Leah's work, creating a visual language that feels lived-in, refined, and rooted in place.

A timeless serif brings warmth and character, balanced by an architectural grotesk that gives the typographic system an editorial, restrained quality.

The print experience was designed to make Leah’s level of care tangible from the very beginning of the client relationship. Created for the onboarding of custom home clients, a welcome collection unfolded through a thoughtful narrative to assure clients that every detail was in capable hands.
The collection extended from stationery and a 40+ page proposal book to a custom linen keepsake box, layered inserts, and meaningful details that added another dimension to the unboxing experience. Tactile materials and finishes, including Mohawk Eggshell paper, linen, wax seals, and debossing, reflected the materiality central to Leah’s architectural work. Select pieces were also designed in Hebrew with right-to-left typesetting, carrying the identity seamlessly across both languages.
Bringing the experience to life required as much consideration in production as in design. We researched fabrication methods, sourced vendors and materials, developed production-ready files, reviewed proofs, and balanced quality with budget at every stage to ensure the vision could be executed with integrity from screen to in-hand.

The transformation gave Leah a brand that finally reflects the caliber and point of view of her work. What began as a generic DIY identity became a complete brand world, bringing together digital and print touchpoints that communicate the same level of intention her clients experience in the homes she creates.
As Leah continues to take on custom home builds in Israel, the studio now has a comprehensive brand system built to support its growth while carrying the same philosophy through every expression: every detail considered.
In Leah’s words, “She created a brand that not only represents me, but communicates the value of my work and defines what makes the studio unique in the market.”